Search Engine Marketing Malaysia
Search engine marketing is a type of internet marketing that includes the promotion of websites through optimization and advertisement by increasing their exposure on search engine results pages ( SERPs). Usually, Search Engine Marketing is executed by Search Engine Optimization ( SEO) or an online advertisement campaign.
As of 2012 , Google handles more than 5 billion search requests daily worldwide, according to studies & research. The top Google queries in Malaysia were looking for topics that revolved around entertainment, travel, electronics, vehicles, along with fashion & beauty.
As consumers in Malaysia continue to spend more and more time online, in order to find answers to what they need, it is unavoidable that they will use search engines. This is an enormous opportunity for businesses to reach out to a technologically savvy audience who, for various interests, continually interact with the worldwide web.
Search Engine Optimization consists of several activities that lead to a higher ranking on search engine results pages for a website.
Content would usually need to be more applicable to prospective buyers, although changing the layout of the website to be more readily available to the web crawler of a search engine is another main factor. It also contains events that are designed to create more website traffic in order to improve its exposure and popularity.
Last but not least, it is important to remember that it can lead to higher acceptance scores and referrals by promoting a positive dialogue between the brand and the online audience.
This is the method of optimising your website to “rank” higher in the results pages of the search engine, increasing the amount of organic (or free) traffic earned by your website. Websites, blogs, and infographics include the platforms that profit from SEO.
In order to attract eligible traffic to your site, there are a variety of ways to handle SEO. These include:
- On page SEO
- Off page SEO
- Technical SEO
JustSimple offered many digital marketing such as: